Nathaniel Ru and two of his college friends got the inspiration to start Sweetgreen from their days at Georgetown University when they could not find any healthy eateries in the area that were suitable for youngsters. They saw this as a need that needed to be met and that is why they decided to start Sweetgreen. Read more: Sweetgreen | Wikipedia
They opened their first store in Washington, and at the time, they still had one semester of school left. It took a lot of time and sacrifice to open the first Sweetgreen store, especially being their last semester of school, but this did not deter them.
Sweetgreen is doing very well today, and their secret to success is their unique business model. Apart from the Washington store, Sweetgreen has stores in five other states including New York, Boston and Philadelphia.
Each store is run independently and the services and products are tailored to meet the needs of the locals. However, they all have to maintain the company’s high standards of quality. They source their ingredients from local farmers and are known to provide fresh and healthy food.
Nathaniel Ru has managed to keep Sweetgreen customers, the communities surrounding them and the employees of the company happy by ensuring that all the decisions he makes are for everyone’s good. In an effort to connect food to music, Sweetgreen holds an annual concert known as Sweetlife. The concert is usually very well attended and has been a great booster to the company’s business.
About Nathaniel Ru
Nathaniel Ru has been the Co-CEO of Sweetgreen ever since it was founded in 2007. His passion for the food industry and his excellent business strategy has seen him lead the company to unimaginable heights in just 10 years. He studied finance in Georgetown University and this has really come in handy in the running of Sweetgreen.
Nathaniel Ru advocates for the sustainable running of businesses in all aspects of operation, right from choosing a business location to the supply chain and everything in between. His vision and foresight make him a valuable asset to Sweetgreen.
Sweetgreen has completely changed the face of healthy eating. Many people think that healthy food has to be boring and tasteless but they realize they are wrong the moment they experience the Sweetgreen difference.
Nathaniel Ru and the other executives at Sweetgreen have done a great job so far and with the growing popularity of the brand, they are expected to do even better in the coming years.