Athleisure or “fashionable lounge wear” is one of America’s biggest trends, taking on the nation by storm. Though Amazon has certainly put a dent in the amount of sales in clothing, Fabletics is one athleisure company that is giving them a run for their money. The company was smart to go about engaging the customer in a completely different way from the normal- the reverse showroom technique. Instead of planting hundreds of retail stores in shopping malls, they solely relied on internet based customers. Their internet showroom was an immediate hit, thanks to the low prices and fun styles to choose from in all sizes.
Fabletics is co owned by the well-loved famous actress, Kate Hudson, who helps to encourage that the brand can fit so many different lifestyles. In fact, when you become a member of Fabletics, they have you take a lifestyle quiz, which matches you to several clothing options they are sure you will love and fit into your daily life. This appeals to so many people because the brand actually gets to know you, and sends you the clothing that will make you happy. In comparison to other brands, Fabletics offers great styles at such a low cost. Between that and how Fabletics cares for it’s customers, there’s no surprise at how they’ve become successful in such a short amount of time.
While Kate never thought she would be a partner to Fabletics, it has been rewarding for her to watch the company grow so quickly while being able to use her creative skill set and encouraging women to buy comfy, quality, trendy clothes at an affordable cost. In just under three years, Fabletics has grossed over two hundred and fifty million dollars to date. This incredible success has allowed Fabletics to grow in even bigger ways. In addition to spokeswoman Kate, Demi Lovato has made her debut line with the company and fans couldn’t be happier.
Fabletics has opened several retail stores, thanks to the support of their loyal fans and customers. With plans to open up to a hundred more, there is no doubt that Fabletics is unstoppable. To take your lifestyle quiz, visit fabletics.com where the options for fun athleisure wear are endless.