Reeve Benaron is a veteran designer and graphic artist who has been working in the industry for more than 10 years. He’s been responsible for some of the most successful projects in America, including two winning Super Bowl XLVIII ads and the new logo for NASCAR. Reeve is committed to teaching effective design from his unique perspective as someone who has worked on these kinds of projects his entire career.
In this blog post, he shares a comprehensive list of resources that will help designers everywhere learn from individuals who have had similar experiences to themselves.
His Life, The Paint, And The Art
Reeve Benaron likes to call his current talent acquisition company ‘Lone Wolf Studio’ (thank you, Reeve). He’s been working in the business since 2005, and has worked on some of the most famous projects in America.
He’s been fortunate enough to work on some of the biggest advertising campaigns and landmark brands in the country. From 2011-2012 he worked as Creative Director of a small advertising agency called ‘Lone Wolf Studio‘ located in New York City. After being promoted to Vice President, Reeve Benaron brought in another designer full-time and the agency was able to hire a VP of Design so that Reeve could focus on the creative.
In 2012, Reeve Benaron accepted the position of Creative Director for ‘The Joint’ in Las Vegas; it is one of the most famous casinos in Las Vegas. The worldwide famous The Joint Casino has been around for more than 40 years. One of the projects he was excited to work on was an advertising campaign that he and his team designed for another casino. The campaign included a contest where winners received a $1,000 discount to stay in the hotel.
Business mentor Reeve Benaron´s agency was responsible for designing the ad, as well as other collateral pieces associated with this campaign. Once the ads were approved, they ran in the Las Vegas News & Review and were plastered around the casino itself. Reeve’s ‘ghost’ crew, his team of creatives, were responsible for creating the following assets below.These assets are positioned as the winning entries from the ‘Win at The Joint’ contest. Note that each of these ads show a blank canvas with colorful swaths of paint on it.