If there was ever a female entrepreneur is as inspiring as she is successful, then the owner of Lime Crime Cosmetics, Doe Deere is definitely it. This trendsetting CEO and founder is one of the first successful entrepreneurs to launch an online makeup company back in 2008.
Upheld as the unicorn queen of colors, Doe Deere was born in Russia and raised in New York City. After studying fashion and design, she began creating and designing her own clothing line which she served independently on line. In order to complements the clothes he was marketing, Deere needed bold and vibrant colors of makeup in order for them to have a striking appearance that will appeal to her clients. But because the exact bright colors that she needed were not available for purchase, Doe Deere began making her own makeup.
In 2004, Doe Deere created an eBay account to sell her clothing designs through an online store, which caused her to choose a screen name. Without much thought about the long-term outcome of the name chosen, Deere chose the name Lime Crime because of its uniqueness- along with her attraction to how the name sounds. With her first digital store operating, it took less than a year for the business to start making consistent sales. Unknown to Deere, the fulfillment of her destiny had begun with the selection of your eBay account name and the establishment of her fan base.
In 2008 she began promoting her make up line. The initial collection of makeup offered for sale included bold and vibrant colors of eyeshadow in a kit that included brushes, primers, glitter and blush. Doe Deere sold her kits for $12 and more, and by 2009, the cosmetic line became popular. Doe Deere created video tutorials that provided instructions on how to apply the makeup to achieve various styles in order to market the makeup. This marketing strategy invigorated sales, as Lime Crime’s appeal and reach expanded and the makeup industry – leaving the:
From there, Doe Deere has expanded her consumer base to include international markets and introduced new and exciting products that have increased sales. She also obtained cruelty-free certification from Leaping Bunny– an accolade difficult to acquire because Leaping Bunny is regarded as the most stringent certifiers in the makeup industry- for her entire line of vegan cosmetics.
Today, Doe Deere and Lime Crime has reached new heights of success. Not only does the company have 3 million Instagram followers world wide the”, but Deere is living what she calls “the best possible job in the world.” While her initial passion was clothing and fashion, it ultimately led her to a journey of exploration that eventually emerged as Lime Crime. With a passion for inspiring aspiring female entrepreneurs, Doe Deere provides mentorship to other women entrepreneurs while speaking at public events about ambition is self identity.
For Doe Deere, makeup is not only about concealing blemishes or making yourself look pretty. Beauty is not defined by what people perceive as best looking or most natural. Instead, cosmetics are a form of independence and self expression that seeks to redefine the standard of beauty. She had not only succeeded at building a successful business, but she also has become a pioneer that serves as a positive role model an example for other women entrepreneurs.
Visit https://www.limecrime.com/pages/our-founder to learn more.