ABRDN is a global investment company and asset manager that provides investment solutions and services to institutions, financial intermediaries, and individual investors around the world. The company was formerly known as Standard Life Aberdeen and rebranded to ABRDN in April 2021.
ABRDN offers a wide range of investment solutions across various asset classes, including equities, fixed income, multi-asset, real estate, private markets, and sustainable investing. The company’s investment capabilities are delivered through a range of investment vehicles, including mutual funds, exchange-traded funds (ETFs), private equity funds, and segregated accounts.
ABRDN serves clients across the globe through its network of offices in the United Kingdom, Europe, North America, and Asia-Pacific. The company’s clients include pension funds, sovereign wealth funds, insurance companies, financial advisors, and individual investors.
ABRDN is committed to sustainable investing and is a signatory to the United Nations-supported Principles for Responsible Investment (PRI). The company has a dedicated team of sustainability experts who integrate environmental, social, and governance (ESG) factors into its investment process.
In addition to its investment capabilities, ABRDN provides a range of services to its clients, including investment advice, portfolio management, and risk management solutions. The company also offers digital investment platforms to its clients, enabling them to access its investment solutions and manage their investments online.
ABRDN has a strong track record of performance, with many of its investment solutions consistently delivering strong returns for its clients. The company has won numerous awards for its investment capabilities, including Best Multi-Asset Manager at the 2020 Investment Week Fund Manager of the Year Awards.
Overall, ABRDN is a leading global investment company and asset manager that offers a wide range of investment solutions and services to clients around the world. The company’s commitment to sustainable investing and its strong track record of performance make it a popular choice for institutional and individual investors alike.