The story of the success of Doe Deere and her cosmetics company Lime Crime is an unconventional one. It shows how she was able to turn her interest in makeup and her love of bright colors into an international phenomenon. One of the things that has made the path this Russian born entrepreneur took so unique is that she ignored the experts and marketed her brightly colored handmade makeup using the internet. Conventional wisdom said that wasn’t possible. But Doe Deere has never paid attention to conventions created by others. She has forged her own path ever since she was a child. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
As a young school girl in Russia, Doe Deere began wearing temporary tattoos and selling them to her classmates. This was considered a no-no, but she didn’t let that stop her. She had a dream of becoming a successful businesswoman and wouldn’t let anything stand in her way. Doe Deere and her family moved to New York City when she was 17 years old. Determined to make her mark on the fashion industry, she enrolled in Fashion Institute of Technology and planned on becoming a fashion model and designer. She created a website and began to market her unique designs.
When she didn’t attain the level of success she sought, Doe Deere turned her sights to music. She and her boyfriend Mark started a rock band, recorded several albums and did countless live shows. When she couldn’t find the neon bright, colorful makeup she wanted to highlight her delicate features in the stores, she decided to make her own. She showed the visitors to her online makeup tutorials her creations and they begged her to offer it for sale. She took their advice, created the name Lime Crime and used her talent for internet marketing to get her products in front of an international audience.
Today the brightly colored, smudge-proof lipstick, eyeshadow, blush, eyeliner, hair color and nail polish that makes up the Lime Crime line of cosmetics is in great demand the world over. And Doe Deere has become a role model for women that dream of starting their own companies. She invites them to contact her and not only inspires them, but offers guidance on the steps to take to create and build their companies. Doe Deere tells them to be bold, brave, persistent and willing to do the work necessary and they too can succeed. Learn more: http://www.doedeere.com/