How Keter CEO Alejandro Pena Grows His Outdoor Furniture Firm

Keter is a company that specializes in outdoor furniture, storage solutions and home organization products. The company has been a leader in its industry for many years, and much of its success can be attributed to the leadership of CEO Alejandro Pena. Pena has been at the helm of Keter since 2015, and during his tenure, he has prioritized the needs of customers and the community in which Keter operates.

Pena has been instrumental in growing Keter’s business by focusing on customer satisfaction. One of the ways he has done this is by creating products that are both functional and stylish. Keter’s products are designed to meet the needs of customers who want high-quality outdoor furniture that is durable and easy to maintain. Pena understands that customers are looking for products that offer value for money, and he has worked hard to ensure that Keter’s products meet these criteria.

Pena has prioritized customers by investing in customer service. Keter has a team of customer service representatives available to answer questions and support customers. This team is trained to handle various issues, from product assembly to warranty claims. Pena understands that providing top-notch customer service is essential for building loyalty and ensuring customer satisfaction.

Pena has also made it a priority to give back to the community. Keter is headquartered in London, and Pena believes it is important for his company to be a good corporate citizen. He has implemented several initiatives aimed at supporting local communities, including donating products to charitable organizations and sponsoring local events.

His commitment to customers and the community has helped grow Keter’s business significantly. The company now operates in more than 100 countries worldwide, and its products are sold through major retailers such as Walmart, Home Depot, and Amazon. Despite this success, Pena remains committed to putting customers and the community first. He believes this is the key to Keter’s continued growth and success in the future.