Athlo
The Athlo concept was born out of the wish to create a new approach to fitness. For most people, the idea of a gym is synonymous with large, imposing concrete buildings which dominate the skyline in many European cities. The team has identified an existing gap in the market; open air fitness training. They have developed a series of circuits that provide an unforgiving workout, using only one’s body weight and a range of equipment that can be found in any park.
In addition to the traditional fitness offerings, Athlo has several unique programs that are unavailable at most gyms. These include the AthloFit Program, which combines elements of CrossFit and Functional Training, and the Athletics Program, which uses cutting-edge technology to help you reach your fitness goals.
The fitness industry is one of the rapid growing industries in the globe and it has been for some time. With this growth comes new challenges for businesses trying to sell their wares to consumers and new opportunities for innovation. The industry’s growth has been driven by increased demand for healthier lifestyles among consumers looking to help their well-being and quality of life.
Matthew Mansell
Mansell has worked in the sports industry in various roles, from coaching track and field at university to working for high performance sports organizations and helping to run sports events. Mansell has combined his knowledge of the sport with his passion for technology. He studied computer science at university before going into investment banking, with a spell working on Wall Street. Go to this page for more information.
The Founder
Athlo Founder Matthew Mansell was a former lawyer who found himself in a position where he could start his own business. He took the opportunity and started a company that develops basketball equipment for athletes of all ages. It is based in Ontario, Canada, but it has clients worldwide.
Athlo is an excellent example of how tech can be used to enhance the experience of fitness. It’s also a good example of using challenges and gamification to encourage people to stay active rather than just counting calories or steps taken during the day.
Follow their Twitter page on https://twitter.com/athlo_app