Edgard Gomes Corona, founding partner, and CEO of Smart Fit

Edgard Corona has achieved significant entrepreneurial success in his career, most notably through his founding and leadership of the company, a leading chain of fitness centers in Latin America. Some of his notable achievements as an entrepreneur include the following.

Founding Smart Fit

In 2009, Edgard Corona founded Smart Fit to make fitness more accessible and affordable for people in Brazil. Today, the company has over 140 cities across 13 countries and continues expanding its operations globally.

Implementing an innovative business model

Corona’s business model for his company is based on offering high-quality fitness services at low prices, making them accessible to many customers. This innovative approach has helped the company become a leader in the fitness industry in Latin America.

Expanding into new markets

Under Corona’s leadership, the business has increased in Brazil and internationally. The company’s growth has been driven by Edgard Corona’s strategic vision and its ability to identify and capitalize on new opportunities.

Creating new products and services

Besides its core fitness services, the company has developed various products and services under Corona’s leadership, including nutrition counseling, personal training, and wellness programs. These offerings have helped the company attract and retain a loyal customer base.

Winning awards and recognition

Edgard Corona has been recognized for his entrepreneurial achievements through various awards and accolades. He was named the EY Entrepreneur of the Year in Brazil in 2015, and in 2019 he gained recognition as a Young Global Leader by the World Economic Forum. In conclusion, Edgard Corona has achieved significant entrepreneurial success through the leadership of his organization. His innovative business model, strategic vision, and commitment to expanding the company’s reach and impact have helped it become a leading player in the fitness industry in Latin America and beyond.